you work at the White House and the President commands you to post a tweet at 3am that will start world war 3. do you:
– post it?
– tell him he’s lost it?
– destroy the phone?
you choose to tell him he’s lost it … and now you experience what happens next
that’s a Saga
a short video plays and every few seconds you choose what happens next – it's a new medium that balances the active thrill of playing with the passive delight of watching